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WP Nonprofits
2020-11-19T06:22:25-04:00
Google Ad Grant for Nonprofits
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This evaluation should only take a few moments to complete. Upon completion of this performance evaluation, you will receive a grade on how well you are utilizing your Google Ad Grant. Let's get started!
Do you manage your Google Ad Grant with in-house staff?
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Yes
No
The Google Ad Grant allows NonProfits to use up to $10,000 monthly. Out of this amount, approximately how much of the Google Ad Grant are you utilizing each month?
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Less than $3,000
$3,000 - $6,000
$6,000 - $10,000
I'm not sure
Do you have two or more landing pages for your ads?
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Yes
No
I'm not sure
Do you use ad extensions*, such as a business phone number or a website URL link?
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Yes
No
I'm not sure
*Ad extensions improve the visibility of your ad.
When it comes to keywords, do you utilize:
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Keywords that are based on a specific topic
Keywords that are only ranked in the top 5%
Negative keywords that exclude certain search terms from your campaign?
Yes, all of the above
Some of the above
No, none of the above
Do you target the locations that are relevant to your organization?
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Yes, we show ads only if it makes sense based on our overall strategy.
No, we show ads everywhere as long as people search for our keywords.
I'm not sure
Do you have conversion tracking* in place or conversion-based Smart bidding**?
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Yes, we use both
We use one of these
No
I'm not sure
*Conversion tracking shows you what happens after someone sees your ad - if they make a purchase, sign up, donate, call your business, etc. **Smart bidding is an automated auction strategy to optimize conversions.
What was the average Clickthrough Rate (CTR)* in the last 30 days?
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Less than 4%
4% - 6%
Over 6%
I'm not sure
*A CTR shows you the ratio of people who click on your ad link to the total number of people who saw your ad. It is a way to measure your ad's effectiveness.
Do you usually achieve your organization's goals?
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Yes, the account performs well and goals are usually achieved.
No, mostly we do not achieve our goals with Google Ad Grants.
We don't have goals for Google Ad Grants
I'm not sure
To get your Google Ad Grant performance evaluation grade, please provide your name and email here:
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