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Who are you trying to get your message to?
A lot of Nonprofits struggle when it comes to defining who their audience is. Whether it's the lack of knowledge, resources, or time, a common misstep is not clearly defining your goal. Putting in the time to spell out your goal, will make every step that follows breezy.
To give you an idea of some common goals with email or social media campaigns we've seen:
- Grow email lists
- Recruit volunteers
- Increase donations
- Get more attendance
- More awareness (for both supporters and those in need of your services)
So, think about your goal. It may be one of the above or it may not, but take your clearly defined goal and begin crafting a marketing persona.
This sounds way more intimidating than it actually is. A marketing persona is nothing more than a detailed, lay-out of your target audience. For Nonprofits, your marketing persona can either be for those in need of your services or your supporters. That's why your goal is so useful.
Here's how to start your marketing persona (see ours as a reference):
As you can imagine, there are probably a lot of organizations that are similar to yours, and all have the same target audience. Every single question above will help you speak to your audience, have them hear you, and set you apart from everyone else. Now go! Get your audience ready.
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