Google Ad Grants is a donation program that distributes free in-kind advertising. Nonprofits who apply and are eligible for the program will have access to up to $10,000 per month of in-kind advertising as a part of the Google Ad Words search engines. This exciting opportunity is accessible in over 50 countries.
You can use this advertising budget for any type of advancement for your cause, provided that it is in accordance with your organization’s mission and policies of Google.
If accepted and entrusted with a Google Ad Grant, your organization is responsible for all set up and maintenance of the Google Ad account, such as the campaigns, ad groups and ads, as well as keywords. It is also vital that grant holders stay in compliance with the requirements of Google.