For non-profit organizations, maintaining relationship with their audience and connecting it to the mission of organization should translate into a fundraising opportunity. This is often the most dreaded aspect of non-profit marketing work. Creating stories should facilitate that task and make the environment full of familiar elements. Storytelling is a process that most organizations learned to incorporate as a means to engage the potential and existing donors. Through stories, organizations build connections between different stakeholders working towards common goals.
Key Takeaways:
“Good storytelling contains a solid character with a goal who faces challenges and overcomes them.”
Read more: https://bloomerang.co/blog/20-solid-interview-questions-to-help-your-nonprofit-cultivate-connection/
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