Summaries

There are many beliefs that people need to get rid of when it comes to fundraising in order for them to succeed and achieve their goals. People think that it takes money to raise money, but ultimately the most important [...]

Professional bios are something that we rarely consider until asked to provide one; most likely resulting in a hurried, humdrum summary of our professional career. While the basic formalities are required, adding a bit of conversational flair will ultimately result [...]

When it comes to fundraising, your board members may be your most productive team members. They are often reluctant to venture into these initiatives, but that’s often tied to their fear of failure. Start convincing them by having them recall [...]

Fundraising is one of the most critical activities for the survival of non-profit organization. It requires a lot of time, effort and dedication. Creating goals that can be measured is important, because it allows you to critically assess the success [...]

Videos are becoming the normal way that consumers are getting information. The newer generations now say that they rely on video in order to get the information they want. If they want to know about a product they feel like [...]

Since quarantine has began there has been many changes in the world of fundraising. Many people are out of jobs right now which means they have less money to donate. It may seem like this is the worst possible thing [...]

Nonprofit organizations often have a difficult time raising more donations. Several companies are using new technology to help these organizations to increase their gift matching revenue. One such company, CharityEngine, is offering a live webinar on August 4th in cooperation [...]

YouTube is number one global video platform and search engine that is only behind Google in number of queries. Despite its popularity, many marketers still struggle with creating a strategy for this channel. Generating traffic for video content is often [...]

Times like these, of global pandemic and economic uncertainty, can be very challenging for both for-profit and non-profit organizations, but they also offer a pivoting point where societal changes can be implemented quicker than in normal times. This is a [...]

Many people thing that sending texts to donors is highly inappropriate behavior and dismiss it with indignation. However, it is becoming an acceptable way of communication across many age groups, and it is a good way to add some personal [...]