3 Ways to Use Your Activity Wall to Boost Donor Engagement | Classy

Fundraising is one task that most non-profits need, but usually dread. Nurturing donor relationships is time consuming, but it is necessary for your organization to thrive, or even survive. Understanding your donors will make that task easier. Most donors like to be noticed and feel appreciated. Although e-mail messages are a good way to express your gratitude, personalized messages will go a long way. One way you can increase donor engagement is by use of wall on your campaign page which will showcase all interactions between donors and your organization.

Key Takeaways:

• When you reply to and thank a donor on the activity wall, an email notification is sent to them.
• You can also comment on event ticket purchases, explaining the value they have added to your organization.
• For those who contribute through fundraising, you can comment on their personal activity page.

“When you use the activity wall to respond directly to a donor after they make a gift, that instant recognition can leave a lasting impression.”

Read more: https://www.classy.org/blog/ways-to-use-activity-wall-to-boost-donor-engagement/