5 Steps to Create a Donor Attraction Campaign

This plan for getting donors is platform neutral and should work regardless if done right. The idea is to get more people on your email list for potential donors. You will still have to work on maintaining a relationship with them afterwards to keep revenue coming in. You can use your current contacts to test ideas with and ask them if they are willing to evaluate your strategy. You don't want to be pushy but you don't want to be afraid to ask for assistance either.

Key Takeaways:

• It doesn't matter which platform you decide to use but the main focus will be digital and online.
• You can ask current donors for feedback on your ideas and whether you are doing enough for them.
• You can create a welcome series for people who are new to your organization while offering some kind of resource that feels like they are getting value.

“This step is straightforward: taking the feedback you receive, choose the resource that seems will both help and be desirable to potential donors.”

Read more: https://mcahalane.com/5-steps-to-create-a-donor-attraction-campaign/