7 Email Marketing Myths That Are Hurting Your Fundraising Efforts

There are many myths out there about email marketing that can hurt your fundraising efforts. For example, it's very easy to tell if people are reading your emails just by checking your open rate. Most nonprofits only have an open rate of about 23%. You also should be trying to send emails as much as possible to give more opportunities for success. Your emails won't go into spam. Finally, if you notice certain users never open your emails, remove them from your list so you're not wasting time and money on them.

Key Takeaways:

• You can check your emails open rate to see if people are actually reading your emails or not.
• Sending too many emails is actually not a bad thing as you want as many people as possible to open your emails.
• Don't keep people on your email list if they never open your emails as this will only cost you money in the long run.

“Smart fundraisers (I’m talking about you here, friend) know one of the greatest gifts we can give our donors is the gift of being known by us.”

Read more: https://bloomerang.co/blog/7-email-marketing-myths-that-are-hurting-your-fundraising-efforts/