9 Donor Stewardship Ideas to Keep Your Donors Feeling Connected While Practicing Social Distancing

In our current difficult times, it is especially important to make donors feel appreciated and engaged. The simplest and most effective method of donor stewardship is making thank-you calls. Thank-you cards are also beneficial, but you can even mail notes to those who didn't make a donation, “just because.” If you email donors, be sure to use personalization. Video is a great way to capture people's attention, and they don't require top level production quality. Last, consider sending a survey to donors. This will make them feel like they're part of the conversation.

Key Takeaways:

• A thank-you call is the simplest, most effective way to express your gratitude to donors.
• Sending notes through the mail is good practice, and not just in response to donations.
• Surveys can be used to gather feedback and let donors know that you value their input.

“In the worst of times — say, for example, in the midst of a global pandemic like COVID-19 — donor stewardship is absolutely essential.”

Read more: https://bloomerang.co/blog/donor-stewardship-ideas-while-practicing-social-distancing/