Did You Make a Great Plan, Then Never Look at It Again?

Marketing professionals often make plans they bring to perfection, but then fail to fully implement it. This is true for marketing strategies, editorial calendars or any other plan they may think is useful. There are several reasons why this may be happening. Perhaps the plan does not address all your needs or the full workload you have. Sometimes, the perfect plan is too ambitious to be feasible, and eventually reality kicks in. Occasionally, plan does not account for unforeseen tasks that may need to be addressed. By avoiding these pitfalls, you should be able to create a plan that you can implement and that will give desired results.

Key Takeaways:

• Your organization or your team may never provide the support needed for your plan to work.
• Store your plan in a location where you are going to see it regularly, not just when you search for it.
• For any new idea, ask whether it will get you closer to the objectives in your plan.

“You know what those things are, but you leave them in your head, without acknowledging how long all of that stuff really takes. The plan needs to acknowledge all of that work, because if it doesn’t, you’ll end up ignoring it for “when you have more time” which is never.”

Read more: https://www.nonprofitmarketingguide.com/blog/2021/02/04/did-you-make-a-great-plan-then-never-look-at-it-again/