How Nonprofits are Doing Email Marketing Right During a Crisis

While the business climate is quite unfavorable during the current pandemic, marketers have been given a unique opportunity to show their creativity and unconventional ways of communicating with customers and clients. This is true not just for for-profit organizations, but also for Nonprofits. When it comes to email marketing campaigns, there are some simple guidelines that can steer you towards success. First, it is wise to acknowledge the current situation, as business is not as usual, but keep the overall tone positive and realistic. In any time, but especially now, being concise in your e-mails should be an important goal. Use this opportunity to reiterate your mission and show your work, but also communicate any changes in a timely manner, with particular focus on future. Be specific about the current needs that may have changed during the crisis and how your work helps local community. Finally, although a good advice in general, this is the time when you should emphasize gratitude towards your supporters and volunteers.

Key Takeaways:

• Show your audience that you are aware of the pandemic that we're going through and be more personal than business.
• Try to stay positive and cheer people up rather than focus on the negative. We're all struggling right now and we can all use a pick me up.
• Don't come across as a robotic business, come off as a human and be real and honest with your audience.

“Now more than ever, we want to lead with empathy and reframe our marketing and communications outreach from B2B to H2H”

Read more: https://bloomerang.co/blog/how-nonprofits-are-doing-email-marketing-right-during-a-crisis/

This article was written by Lidia Varesco Racoma of Lidia Varesco Design.

Lidia Varesco Design empowers organizations to make a change through strategic branding and marketing design. She blogs about branding and creative marketing and leads workshops and webinars for nonprofits and small businesses.