How to Promote a Virtual Event, According to HubSpot Marketers

In the year 2020, webinars and other online events are an important tool for reaching a variety of audiences. Some thought should go into planning each event. Make sure your targeted audience will know what kind of content they will get; including content from co sponsored events. You don't have to do all the reaching out – employees and coworkers can be useful for spreading word of an event. Lastly, diversify the kind of content in the webinars and track how each topic does. These are some of the ways to have a successful online event.

Key Takeaways:

• Setting expectations about what your in-person event will entail is always an important promotion tactic, but it becomes especially important when you're promoting a virtual event.
• Whenever you need to use time or resources to promote an event, you'll want to track the results of your marketing tactics.
• While you might be able to promote an online event to a broader audience than a physical event, you'll need to remember that the online event landscape is competitive.

“Co-branding, also known as co-marketing, is another common and effective marketing tactic that also works well for virtual events. The strategy involves partnering with another brand or sponsor to create the event and jointly informing your audience about when and where they can attend.”

Read more: https://blog.hubspot.com/marketing/how-to-promote-a-virtual-event