Nonprofit Communications Plan: How-To Package Your Message

For a nonprofit, a coherent communications plan will help ensure that every shared piece of content is part of a greater story. Once you have identified your objectives and worked to understand your audience, the next step is the message itself. The message should tell a story in your organization's own voice in a way that humanizes the organization. A story can involve struggles, emotions and a call to action. Once the story is determined, communicate the message in multiple ways, such as the written word, videos, photos and live testimonials.

Key Takeaways:

• Make sure that you are communicating your message in many different ways whether that be via text or via video.
• Try to use your emotion to communicate your message as many people act on emotion and if you can make them feel, they'll buy into you.
• Make sure you include a call to action so people know exactly what they can do to help out your cause.

“Your message can be written, verbal, or even visual, but all messages should tell a story.”

Read more: https://bloomerang.co/blog/nonprofit-communications-plan-how-to-package-your-message/