19 Ways to Spend Your Marketing Budget Next Quarter

Even after your marketing budget has been approved, it can still be difficult to determine where to allocate all the funds. For companies that are serious about growth, they should be using money from their marketing budget in unique ways to best achieve success. Some common strategies include performing a full social media engagement report, creating a usability test, doing advanced customer research, optimizing a website, interviewing industry professionals, and so many more. The key is to choose marketing techniques that align with the core values of the company.

Key Takeaways:

• It is important to see the click-rate and conversion-rate of calls-to-action to see which ones are not performing well.
• Marketers can look for SEO keyword opportunities across their site and optimize them.
• Heat tracking software can be a solution to see where people are clicking on the homepage.

“Additionally, leave a little room for celebrating your team for their wins — both big and small.”

Read more: https://blog.hubspot.com/marketing/extra-marketing-budget