5 Nonprofit Emails That DON’T Ask For a Donation

Although fundraising emails are imperative when it comes to raising money for your non-profit organization, it is equally important that some communication strays away from donation requests. A good example of this is the welcome email. Welcome emails are often overlooked, but they are the most critical form of communication since they build the customer's first impression of your charitable brand. Statistics show that these welcome emails are an integral part of building long-term relationships with future donors.

Key Takeaways:

• You should make sure you email your support base even when you're not asking for donations
• For example, sending each new subscriber a welcome email makes them feel better towards you
• Read on for more important emails that don't revolve around fundraising

“Although often overlooked, welcome emails are the most important piece of communication you’ll send.”

Read more: https://www.nptechforgood.com/2020/06/12/5-nonprofit-emails-that-dont-ask-for-a-donation/