2021 Fundraising Trends for Nonprofits to Know | Classy

Fundraising is one activity that most non-profits dread, but it is critical for their mission and their survival. If we learned anything from 2020 and the global pandemic, then it is the fact that even the best planning can be thrown off the track in our dynamic world. It also showed the non-profit organizations are resilient and always ready to fulfill the societal needs. When it comes to fundraising, there are few trends that need to be recognized. Virtual character of events will continue, as a more efficient way of reaching potential donors. Recurring funding becomes even more important and the connection to for-profit entities will also increase.

Key Takeaways:

• The benefits of virtual events – such as ease of attendance – will continue to be valued in the post-COVID era.
• Collaborations between non-profit organizations and for-profit companies will continue to grow.
• Donors need to be engaged where they spend their time, which is often on social media.

“However, we also saw other trends catalyze in the wake of changing circumstances that make it tough to predict where things will settle in 2021. All that being said, here are our picks for the upcoming year (and very likely, beyond).”

Read more: https://www.classy.org/blog/2021-fundraising-trends/