22 Statistics About #GivingTuesday Donors Worldwide

First Tuesday in December is global Giving Tuesday day, where people around the globe give to non-profit organizations and many wealthy donors or corporations match those donations. Last year, donation in the US on this day reached almost $2 billion. This year, it is expected that over seventy countries will participate. When it comes to individual donors, almost three quarters are females, and almost half are baby boomers. Over 60% of all donations were received online, and about the same percentage are part of recurring programs. Facebook accounts for half donations received through social media platforms, and donors prefer e-mail for donation solicitation channels.

Key Takeaways:

• Almost three quarters of the donors for #GivingTuesday were women as they compromised 74% of the donors.
• The generation that donated the most during #GivingTuesday was the baby boomers followers by the Generation X people.
• The top three causes that donors gave to were hunger and homelessness, health and wellness, and animals and wildlife.

“The estimated total of online and offline giving in the United States on GivingTuesday 2019 was $1.97 billion. $511 was given online in the United States within the first 24 hours, an increase of 28%. The median gift size was $50. Globally, 72 countries will participate in GivingTuesday 2020.”

Read more: https://www.nptechforgood.com/2020/09/23/22-statistics-about-givingtuesday-donors-worldwide/