4 Strategies to Tweak Major Donor Approaches to Raise More Money

You want to talk to your donators like they are real people who are part of your family. You want them to feel valuable. You can compliment them but you don't want to be so over the top that they feel guilty for not doing more. Don't treat them as transactions with a checklist that you must spam off emails and collect paychecks. Show them how their contribution is directly creating results and ask them for feedback on why they like being involved.

Key Takeaways:

• It's important that your relationship with investors is authentic meaning you want to get feedback on why they got curious about your organization in the first place.
• You don't want to talk like a robot spitting out what you think people want to hear. You want to engage with them as humans with common goals.
• You don't want to start a pitch by talking about how much money you need. If you want large donations then you have to get them invested in the impact they will make.

“It’s fine to flatter and praise donors if you know they’ll feel the credit is due to them. But when you overdo it, and they believe they really didn’t do that much, you’ll end up leaving them with feelings of guilt. That’s the exact opposite of how you want them to feel.”

Read more: https://bloomerang.co/blog/4-strategies-to-tweak-major-donor-approaches-to-raise-more-money/