How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship
Getting sponsorships as a Nonprofit can be a tough challenge to tackle. To get started we have to use everything the new age of digital technology offers. Live streams on Facebook and other platforms offer us a way to engage with potential customers as well as other brands. Since 80% of viewers say they prefer watching a live steam over consuming a blog, we can take note of our analytics and prepare a pitch to get sponsorships.
- Check the demographics of your audience insights on Facebook and think about what content they would like.
- Also think about possible partners and the best platform for distribution.
- Identify your hard costs (social ads, production equipment, etc.) then calculate your sponsorship ask.
“According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. 82% prefer live video over traditional social posts.”