When it comes to texting as a marketing platform, a lot of Nonprofit marketers are hesitant. It's understandable. Texting seems like some sort of invasion of privacy, but it's not. We are currently living in a world where we heavily rely on our ever evolving technology. That means, the norm is being altered all the time too. Texting has been a huge success for marketers because messages are being read through and responded to. With this being said,
You are 8 times more likely to get a response from a text message than a voicemail or email. (Bloomerang)
Whether the response is good or bad, you're learning. If the response is good, you are seeing increased participation within your organization. If the response is bad, then there is room for improvement. Texting etiquette is something every Nonprofit marketer should learn right now.