7 Key Lessons Learned from Virtual Fundraising Events in 2020

Fundraising is one of the most important activities critical for survival of any non-profit organization. It is often the one that is the most dreaded. Previous year changed the way businesses operate and non-profits were not immune from this change. Many fundraising events were done virtually, and we learned something about the outcomes. We can now attract donors from far away places, regardless of how big the physical distance is. Preliminary studies also show that the money raised matched those of gained through events conducted in-person.

Key Takeaways:

• As the pandemic has shifted a lot of commerce online, non-profits have also been able to take advantage from global donations.
• Your non-profit doesn't have to be on the bleeding edge of technology to be able to succeed online. You likely already have enough equipment to get started.
• Having a registration allows the fundraiser the data to see who will be attending events. You can also host question and answers that allow you to communicate effectively online.

“Combine that with the expanded reach of virtual events as explained in lesson #1 and your nonprofit is on its way to crushing your fundraising goals. SOAR! or Supporting Our Aging Religious (a nonprofit dedicated to raising funds for aging members of Catholic congregations) relies on two important in-person galas each year to support their annual fund, and they increased their net profit for both events when they went virtual in 2020.”

Read more: https://www.nptechforgood.com/2021/03/12/7-key-lessons-learned-from-virtual-fundraising-events-in-2020-2/