9 Email Marketing Tips To Increase Your Conversion Rate – Nonprofit Megaphone

Some marketers claim that marketing using e-mail as a channel is having a new wave of success. The reality, for those who look at the data more closely, is that it really never went away. It wasn’t as promoted in recent years, since digital and social platforms took the driving seat, but it was still steadily used by most companies. It is still the channel with highest conversion rates, and as such, its place in marketing strategy is solidified.

Key Takeaways:

• Most email is opened on mobile devices, so email messages must be optimized for mobile.
• Emails should be brief and not overloaded with colors and images.
• The email must include a call-to-action, such as a request to donate or subscribe now.

“Sending emails to hundreds or even thousands of people who do not open your emails can also harm your email campaigns’  Despite that information, 69% of nonprofit organizations admit sending emails, even if the subscriber is no longer engaged.”

Read more: https://nonprofitmegaphone.com/9-email-marketing-tips-to-increase-your-conversion-rate/