Debunking 5 Common Myths About Direct Mail Fundraising

Direct mail fundraising used to be common but in recent times has gotten a bad rap in the fundraising world. Many people believe that direct mail is outdated because of new technologies to fundraise such as email and social media. Direct mail however is successful and it's why the top fundraising organizations in the world still use it. Direct mail targets all demographics even though it's thought to only target the older generations. A lot of people like getting a physical piece of mail compared to digital. Finally, direct mail isn't only for major donors. Getting direct mail to as many people as possible is successful and works to help get funders.

Key Takeaways:

• Far from outdated, direct mail is an effective way to cut through the digital clutter of today's world.
• Relatively high response rates mean that direct mail provides a good return on investment.
• Direct mail isn't just for major donors, it attracts smaller donations as well.

“The many myths about direct mail may be prevalent, but they certainly are not true. When you start to have a better understanding of the true power of direct mail fundraising, you open up your organization for better marketing and communication going forward.”

Read more: https://recharity.ca/direct-mail-fundraising-myths/