Other than being your soon-to-be best friend, a QR code is a little barcode that you can hold up your smartphone’s camera to and be brought right to the intended website page. Over the past year and a half we’ve really seen QR codes make a comeback because they are contactless.
With all great comebacks, come great ideas. QR codes are a great way for your Nonprofit to bring someone right to a page on your website. They’re quick, easy to use, and super creative! Not to mention, an amazing way to get people onto your website who may not have found it otherwise.
Many organizations have started to use QR codes on their paper mailings or printed flyers. Whether it’s your big donation solicitation mailing or an event flyer hanging up at a local coffee shop, people see a QR code and they know to scan it. How much better is simply scanning something versus having to type in a long URL?!
The best part, if someone doesn’t know how to use a QR code, it’s simple enough to put a little “scan me” with an arrow to help people get there. And, how awesome would it be if the first time they scanned something was associated with your organization? They’d likely be excited by this new technology and tell all their friends that this great organization had a flyer hanging and you scanned the code to sign up for their event!
Although we have our notes, we encourage you to test each of these and see which you like best. Within most of these, you can also choose color, shapes, and sizes making it easy to brand it if you would like. Keep us posted on all your QR code success!
It feels like there are so many things happening everyday — especially over the last…