How One Nonprofit Transformed Its Website

AFTAU, a Tel Aviv based non-profit organization, had a website that was outdated and seen as not a good channel to present what the organization does. Websites are important for non-profits, because it provides a good return on marketing investment, which is especially important for non-profits often dealing with limited budgets. The revamped website presents the organization as a brand that is separate from the university in Tel Aviv, yet follows all the guidelines that brand marketing dictates. Additionally, the new website is much easier to maintain and update as needed.

Key Takeaways:

• Cathexis Partners helped them change their website so it would be sleek and flexible.
• American Friends of Tel Aviv wanted to create a brand imagine that set them apart from the University while also being familiar.
• Read the full case study to understand what it took to essentially do a website make-over for this brand.

“Read how AFTAU got a sleek, modern site that presents the organization’s brand as distinct from Tel Aviv University, yet follows the university’s brand guidelines and is easy to update and maintain.”

Read more: https://www.nonprofitpro.com/item/how-one-nonprofit-transformed-its-website/