Stop Assuming Your Donors Are Well

We have to stop making assumptions to whether people are doing well. Many times we express the sentiment that we hope people are doing good. Although it is meant as a signal of goodwill, it doesn't actually prompt the person or organization to respond. It also makes people assume we are doing well ourselves. By asking “How are you” we can open up the conversation and listen to feedback. This is critical for non-profits to keep a healthy relationship with their donors.

Key Takeaways:

Starting communications by hoping the other is well actually prevents you from forming a strong connection.
You should open and close with questions like how are you doing instead.
Here are some ways of using questions to connect with your donors and further your own mission.

“But there’s an easy fix: change the statement to a question, and the journey just begins.”