The Do’s and Don’ts When Thanking Donors

You want to make sure to thank your donors within 48 hours at the latest. You want them to feel like appreciated meaning that their investment is welcomed personally. You don't need to say your organization in the thank you saying exactly what their gift accomplished for the world. You want to write around a 6th grade reading level so that your message is easily received without seeming pompous. Don't use the thank you as an opportunity to ask for more money. Don't use copy-pasted work instead opting for personalized messaging.

Key Takeaways:

• Within 48 hours of the donation, send a thank you message with a personalized greeting.
• Don't start with the words “thank you,” but use the word “you” a lot.
• Do not use a thank you letter to solicit further donations.

“How will you make them look? As Tom Ahern says, “Don’t (just) thank me for my gift. Thank me for who I am.” Talk about their kindness, their compassion, how big-hearted they are, how caring they are, etc.”

Read more: https://bloomerang.co/blog/the-dos-and-donts-when-thanking-donors/