7 LinkedIn Posts that Inspire Action

We all love posts that inspire, whether it's action, change, or involvement, inspiring others is what we're after! Learn what types of posts create engagement, their purpose and posting frequency.

1. The Thought Leadership Post: Provide education and new ideas through short tips, extended commentary and videos.

Goal / Objective: Build your authority on your topic within your network.

Recommended Frequency: Once or Twice Weekly

2. The Curated Post: Sharing other people’s content allows you to stay top of mind with your target audience without having to create your own consistently.

Goal / Objective: You goal with this type of post is to stay top of mind with your network while adding value to them.

Recommended Frequency: Two times per week

3. The Promote Your Content Post: Share blog posts from your website or videos from your YouTube Channel.

Goal / Objective: The goal of this post is to drive traffic to the specific content you have created on your website or YouTube.

Recommended Frequency: Two-Three Times Weekly or more if you have the content.

4. The Engagement Post: Ask questions or request comments on an idea or thought (be careful not to enter clickbait territory).

Goal / Objective: Encourage engagement and conversation with your network.

Recommended Frequency: Once a week / less often

5. The Option Post: Share an opinion on something, either implicitly inviting others to join the conversation or explicitly asking them to share their opinions.

Goal / Objective: Inspire a conversation with your network.

Recommended Frequency: Once or Twice Monthly or Less Often

6. The Celebration Post: Share your professional wins and constituent wins through insightful storytelling.

Goal / Objective: Humanize yourself or your business while highlighting what you do professionally, allowing people to connect with you emotionally.

Recommended Frequency: As appropriate

7. The Current Events Post: Share your thoughts on topic trending in the media. Current events are top of mind for many people and prompt conversations around the subject.

Goal / Objective: Inspire conversation around newsworthy events.

Recommended Frequency: Only when relevant

The caveat to any of these suggestions is to proceed within the scope of your standard operating procedures. Some current events might be sensitive in nature and should be considered accordingly.