8 of the Top Marketing Challenges Faced Globally [New Data]
Online marketers may have a difficult time catering to a global audience with changes in online trends, but the research shows that global marketing success has mostly been steady in the past. So, by identifying the challenges of global marketing, brands can be proactive about them to maximize their profits. Some of the top challenges that global marketers face include securing funds, generating leads, managing platforms, training employees, targeting the correct audience, hiring reputable workers, and delivering to their customers.
- Marketers need to ask themselves whether they are producing content people would pay actually pay for.
- The challenge of securing budgeting can be eased if you can prove ROI.
- Training the team and hiring top talent are two other key challenges marketers face.
“According to research from 2017-2019, generating traffic and leads, as well as proving ROI continue to be leading challenges marketers face.”