Although stress is perennial, it is all the more evident in the air just now. Nonprofits are no exception. Formerly rich donation sources may be drying up as monies are diverted to Covid-19 issues, sometimes to the detriment of all [...]
A poor economic turn can be hard on all business concerns. However, what might be merely challenging for a large conglomerate, can prove all but devastating for a nonprofit. As with all entities that rely on monies, the challenge is [...]
Storytelling is a natural part of the marketing model. This is particularly true when it comes to nonprofits, which tend to benefit even more than other products do from testimonials. While storytelling is often included as part of a nonprofit's [...]
Despite all the challenges of non-profit work, from inequality issues, homelessness or domestic violence, the most difficult part for many organizations is fundraising. Unfortunately, it is often the most critical part too. During the pandemic, high unemployment and economic uncertainty, [...]
In the year 2020, webinars and other online events are an important tool for reaching a variety of audiences. Some thought should go into planning each event. Make sure your targeted audience will know what kind of content they will [...]
During these trying times of social justice protests and the coronavirus pandemic, it's important for all businesses and non-profits to state their solidarity with these movements. These organization should convey a message that it is true to their company's mission. [...]
Online marketers may have a difficult time catering to a global audience with changes in online trends, but the research shows that global marketing success has mostly been steady in the past. So, by identifying the challenges of global marketing, [...]
There are many different apps on the market that can aid you in creating great visuals for your social media content. Chant is an app that allows you to build bran awareness, increase sales and engage with your users via [...]
In a conversation for Bloomerang, Chris Hammond and Brittany LaGanke talk to each other over video call about the ins and outs of running a prosperous Peer-to-Peer campaign. Many people are looking for ways to compensate for lost revenue during [...]
Even after your marketing budget has been approved, it can still be difficult to determine where to allocate all the funds. For companies that are serious about growth, they should be using money from their marketing budget in unique ways [...]
