Summaries

Emily Wills is a nonprofit communicate and her daily life is quite interesting. From 8 to 10 AM she will check her emails, gather her thoughts and start to do research on potential donors. She typically schedules her meetings in [...]

If you have some new donors to your fundraiser or charity, it's important that you keep them for the long term. The best way to do this is to develop a relationship with them and treat them as a person [...]

For a nonprofit, a coherent communications plan will help ensure that every shared piece of content is part of a greater story. Once you have identified your objectives and worked to understand your audience, the next step is the message [...]

There are many myths out there about email marketing that can hurt your fundraising efforts. For example, it's very easy to tell if people are reading your emails just by checking your open rate. Most nonprofits only have an open [...]

There are quite a few things that you can do to recruit and engage virtual volunteers. One key thing is to implement technology to help you recruit and also train your volunteers. You can also promote opportunities for your virtual [...]

Some marketers claim that marketing using e-mail as a channel is having a new wave of success. The reality, for those who look at the data more closely, is that it really never went away. It wasn’t as promoted in [...]

It is true that, due to ever limited budgets, people in non-profit organizations often wear multiple hats. That’s why bringing new staff onboard, among other reasons, is an exciting time. You suddenly feel that you can transition from doing everything [...]

One of the dominant factors leading to a sense of disillusionment and dissatisfaction with jobs in non-profit sector is belief, perceived or real, that the organization is not doing what they are preaching. When that happens, generating enthusiasm among employees [...]

If you have been living under a rock, then you might not know that a lot of non profits are donor centric. If you are unaware of what donor centric means, then think of it just as it sounds. It [...]

You want to talk to your donators like they are real people who are part of your family. You want them to feel valuable. You can compliment them but you don't want to be so over the top that they [...]