Giving Tuesday 2020 trends are here. We've got to say – they look good. With all that is 2020, no one really knew how to predict this year's giving. The results were a pleasant surprise for our researchers and, we're sure, a lot of organizations!
According to GivingTuesday Data Commons, it's estimated that 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019 🎉
Total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019👏🏽
Donor fatigue? Don't know them. There was major (and valid) fear that this Giving Tuesday wouldn't generate as much money as it did in the past due to many factors, including donor fatigue. In fact, Whole Whale predicted an 18% increase in giving from 2019. Analysts were excited when they saw the 25% increase – the organizations too, of course!
People were strategic about their giving. Folks either saved up for time with the intention of donating on Giving Tuesday, or they divided the amount of money they were able to give amoung their favorite organizations. This is probably a trend we will see a lot more of this throughout the year.
Organizations got creative. They let their donors know exactly what they were giving for. There were hashtags seen world-wide like #GiveForDV, #RefugeesGive and #GivingBlackTuesday, all brilliantly representing a certain cause. These are not only creative, but they are flexible. These hashtags don't have to be used just one day a year.
Money wasn't the only way people gave. People gave through volunteering, innovation, acts of kindness and genorosity all over the world! An example is the GivingTuesday Military gathered its community of military members, families, veterans, and patriotic supporters to share 1 Million Acts of Intentional Kindness. Also, people took part in Giving Tuesday around the world!
If we learned anything from this Giving Tuesday, it's this: Don't give up hope, and don't give up on kindness. People are still finding ways to help your organization as best as they can. Keep doing your part to better our world!
Sources: Whole Whale / Giving Tuesday HQ
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