What Do You Want to Say?

During these trying times of social justice protests and the coronavirus pandemic, it's important for all businesses and non-profits to state their solidarity with these movements. These organization should convey a message that it is true to their company's mission. By addressing the ongoing issues publicly, organizations can craft their content to match this message and reach their target audience. Finally, determining what to say may seem difficult, but these organizations should always keep their goals in mind, and just do it!

Key Takeaways:

• With marketing you want to figure out if your conveying the message you intend and whether that message is true to your business.
• You have people who want to hear your message. You can't let fear of criticism and confusion stop you from getting out your message.
• You must make it clear what goal you are trying to achieve with your message. It may be a creative masterpiece but it needs to have a goal with a desired outcome.

“Before you craft your content, also think about why you want to offer this particular message.”

Read more: https://bloomerang.co/blog/what-do-you-want-to-say/