4 Strategies to Tweak Major Donor Approaches to Raise More Money

4 Strategies to Tweak Major Donor Approaches to Raise More Money

You want to talk to your donators like they are real people who are part of your family. You want them to feel valuable. You can compliment them but you don't want to be so over the top that they feel guilty for not doing more. Don't treat them as transactions with a checklist that you must spam off emails and collect paychecks. Show them how their contribution is directly creating results and ask them for feedback on why they like being involved.

Key Takeaways:

  • It's important that your relationship with investors is authentic meaning you want to get feedback on why they got curious about your organization in the first place.
  • You don't want to talk like a robot spitting out what you think people want to hear. You want to engage with them as humans with common goals.
  • You don't want to start a pitch by talking about how much money you need. If you want large donations then you have to get them invested in the impact they will make.

“It’s fine to flatter and praise donors if you know they’ll feel the credit is due to them. But when you overdo it, and they believe they really didn’t do that much, you’ll end up leaving them with feelings of guilt. That’s the exact opposite of how you want them to feel.”

Read more: https://bloomerang.co/blog/4-strategies-to-tweak-major-donor-approaches-to-raise-more-money/

Related Posts

2021-05-07T20:31:32-04:00March 27th, 2021|Summaries|

Share This Content!

FacebookXLinkedInWhatsAppTumblrPinterestEmail

Search

Does your Nonprofit have a Google Ad Grant?

A Google Ad Grant is a donation program that distributes free in-kind advertising up to $10,000 per month to Nonprofit Organizations.

Start Growing TodayClick here to learn more

Popular Posts

Learn about our unlimited maintenance plan

Latest Blog

5 WordPress Tips for Nonprofits That Are Serious About Content Marketing

After more than 11 years managing WordPress websites, blogs and publications, I can easily tell who is serious about content marketing, as well as exactly how serious they are. Before we get into the tips, below is an informal scale that will help you figure out your level of ambition. The point is not to shame people who are casual about content marketing. Understandably so, a lot of nonprofits don’t have the budget for serious content operations. Our goal [...]

Why you need to use YouTube

Ways You Can Use YouTube To Promote Your Nonprofit Organization Have you been sleeping on YouTube marketing?  If the answer is yes, you're not alone. But the truth is that YouTube is the world's second-largest search engine. How many times have you been in conversation with someone and they said the reason they knew how to do something was because they Youtubed it? Only Google sees more traffic than YouTube.  This creates a huge opportunity for Nonprofits like yours [...]

How to go on when there’s so much happening

It feels like there are so many things happening everyday — especially over the last two years. It's trying on Nonprofits. Many organizations struggle with how to ask for donations, or promote their mission without seeming insensitive to what's happening in the world.  If there’s one thing that the past two years have taught us, or trying time in the past it’s this: always stay in touch no matter what is going on. Our experts took a deep dive into [...]