How to Run a Successful Grassroots Marketing Campaign [+ Examples]
For a grassroots campaign to be successful(similar to ones Dove employs), a company needs to do two basic things. A company must connect with a niche group and an ideal way is through story telling. However, story telling is not the only thing to make a grass roots campaign successful. Establishing a two way connection between the company and the consumer strengthens the campaign, encouraging consumers to share, by word of mouth, their excitement about the company's product or services.
- Grassroots marketing requires that you know what motivates and inspires your audience.
- Text messaging is a great way to reach your audience; just make sure they opted in.
- The ALS ice bucket challenge is a great example of a small campaign that later went viral.
“Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns.”