How Video Consumption is Changing in 2020 [New Research]

Videos are becoming the normal way that consumers are getting information. The newer generations now say that they rely on video in order to get the information they want. If they want to know about a product they feel like they need a video to explain the product to them. Marketing in 2020 means taking advantage of these new trends and using them to your advantage. People want to escape life with videos and relax while allowing the content to grace their eyeballs. People don't care about the budget either.

Key Takeaways:

• Video content popularity, which has experienced a big uptick in 2020, is largely due to the influence of millennials and the Gen Z generation.
• Recent data shows video marketing trouncing, blogging email, infographics and other traditional contenders.
• With videos peppered all over the social media landscape, it's small wonder that consumers are learning to rely heavily on this type of marketing.

“While brands are seeing higher engagement than ever from video marketing, consumers increasingly expect to see this type of content from brands.”

Read more: https://blog.hubspot.com/marketing/how-video-consumption-is-changing