Is your nonprofit ready to change hearts?
Times like these, of global pandemic and economic uncertainty, can be very challenging for both for-profit and non-profit organizations, but they also offer a pivoting point where societal changes can be implemented quicker than in normal times. This is a great opportunity for non-profits to focus their work, crystallize their mission and actually increase fundraising for very specific goals. To achieve that goal, non-profits need to practice the skills of persuasion, as simply asking the donors to change their values would not work.
- The societal changes as a result of the coronavirus and the BLM movement have the potential to change society permanently.
- Nonprofits can help shape society by making their values clear and using donor money.
- Nonprofits can encourage donors to align themselves with these new values for a lasting change.
“It doesn’t even mean all very wealthy donors who give exclusively to higher education and fancy arts organizations are bad people.”