Top 10 Nonprofit Marketing Trends for 2021 | Big Sea

There are many trends that we are seeing in the nonprofit marketing area in the Year 2021. Due to COVID, marketing in general has changed and has moved to a more virtual system. Generation Z is also entering the non-profit world this year as they are of age and are the most socially conscious generation according to social scientists. In 2021, you must have videos on your website and video ads as this is what is expected with non-profits and modern technology.

Key Takeaways:

• Virtual tours allow you to connect with your audience who are stuck at home during the pandemic.
• Instagram and TikTok are no longer niche websites as their userbase numbers approach main stream levels. A lot of customers are now more receptive to text messages.
• Younger consumers want their experience to be personalized for them or it will turn them off. They expect to be addressed on a human level.

“Gen Z refers to the generation born in 1996 and later, meaning its oldest members will turn 25 next year. That, of course, is the prime age to become regular donors for charitable contributions to their organization of choice.”

Read more: https://bigsea.co/ideas/top-10-nonprofit-marketing-trends-for-2021/