Are you using social media during Covid-19?

It's important, now more than ever, for Nonprofits to stay connected with social media followers. Remember, while you are potentially facing hardship within your organization, supporters, donors, volunteers, are also facing the same hardship. Nonprofit organizations are meant to be there for the good times, and the bad times.

Oftentimes social media gets a bad rap. Those who feel negatively about social media, often see it as a platform that falsifies expectations of reality, it creates anxiety, what’s the point of it? And the list could go wrong. Now is your time to prove the social media haters wrong.

It’s become a trend in recent years that people turn to social media for news, recommendations, comic relief or to keep up with friends. Whether they know it or not, social media is connecting them with others, without physically having to be with one another. Now, is the time to make your Nonprofit’s social media the connector. If your Nonprofit doesn’t have an Instagram or Facebook, we strongly suggest that you create one.

Here are tips that we’ve found to be a big connector on Nonprofit’s social media pages:

• Throwback photos– don’t have to be limited to only Thursday’s! Post a throwback from a big event that you’re Nonprofit recently had, or you can go way back to the beginning. People miss their friends within your organization, so let them reminisce about the fun times! (If you have limited photos, here are a few ideas)
• Take a photo of yourself, or your team and show what you’ve been up to while working from home.
• Ask for pictures of how people are social distancing, what’s been their favorite thing to do. You can then repost it to your page, or just simply like and comment. That simple engagement will go a long way.
• Go live on Facebook, Instagram, Twitter and do a program that is unique to your organization. Concerts, teachings, preachings, etc.
• Share or write articles about anything related to your organization. Although, our experts suggest keeping the mood light. You know the woman who turned herself into a potato on Zoom by accident? A perfect example of something light to share!
• Comment and like posts that your followers are posting. It’s a fun way to pop in and say hello! We suggest this be a one or two time occurrence, not an everyday thing.

This all may seem so simple, and you may even be wondering if it’s worth it. But, we propose this question to you- if your supporters don’t hear from you during tough times, what will incline them to hear from you when times are good? Be there for them on social media.