The Ultimate Guide to the Google Ad Grant: 2020 Edition
Google Ad Grant gives Nonprofits $10,000 a month to spend on ads in Google Search. Other than schools, hospitals and government agencies, all 501(c)(3) nonprofit organizations are eligible to use the grants for education, volunteer recruitment, and other endeavors. Applications must be submitted through Google for Nonprofits. There are numerous compliance rules, such as keyword restrictions and minimum click-through rate requirements. Best use of Google Grant is to run around 3-5 campaigns with many ad groups. Despite the usefulness of Google Grant, however, the average nonprofit uses only around $800 of their monthly $10K allotment.
- Eligible organizations are 501(c)(3) Nonprofits aside from schools, hospitals and government agencies.
- There are various compliance rules, including keyword restrictions and minimum click-through and conversion requirements.
- Most Nonprofits don't spend nearly all their monthly $10,000 due to mismanagement, lack of searchable content, or narrow audiences.
“if your Nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience”