Top 5 Ways to Use Your Google Ad Grant

One of the most important pieces of managing your Google Ad Grant is to be sure you are doing all you can to keep your grant active. The first step is to be sure that you are constantly in compliance with Google's guidelines. The requirements are ever-evolving, so our best advice is to check at least once a week, if not more. After you are sure that your ads are within Google's requirements, it's time to use it!

Our top 5 ways to use your grant:

1. Spread your Mission
   Attract the attention your Nonprofit deserves. Boost the amount of exposure your organization can get. With the budget from Google Ad Grant, we can help you gain thousands of new users to your site every month to learn more about what your organization has to offer.
2. Increase Donations
   There are plenty of potential contributors out there, but they may not necessarily know about your cause and mission. Ad Spend from the grant can connect you to a new group of donors who share your passion and motivation.
3. Boost your Nonprofit’s Reputation
   Whether you share accomplishments, recognition, or testimonials using Google Ads to share your story helps gain trust and establish your credibility. Keeping users abreast of your achievements and future goals builds trust in the stakeholders who are invested in your Nonprofit.
4. Promote Events
   Using your ad spend to promote fundraisers or volunteer opportunities is a great way to increase participation and grow your reach to your target audience. Getting new donors and stakeholders to your events is crucial for meeting fundraising goals as well as growing your nonprofit.
5. Increase traffic to your website
   Getting users to your website is crucial. Google Ad campaigns that are managed properly give you the traffic for new users to subscribe to your blog, make a donation or sign up for an event or to volunteer, or simply learn about the mission of your nonprofit.

Having trouble along the way? Click here — we are here to help. 

Already have a Google Ad Grant? Check your Grant’s performance here.  

We're sure that your brain is buzzing after reading these ways to use your grant. So we'll let you get to work! Remember, always be compliant with Google's requirements, and use your grant money so you don't lose it. Up to $10,000 in ad money is way too big to lose.