Summaries

Raising funds for a non-profit organization is an important task, critical for the survival of it. Yet, despite its importance, or maybe because of it, it’s a task that many non-profit people dread and lack understanding on what the best [...]

AFTAU, a Tel Aviv based non-profit organization, had a website that was outdated and seen as not a good channel to present what the organization does. Websites are important for non-profits, because it provides a good return on marketing investment, [...]

There are a few fundraising strategies that you should be using in 2021 if you are running a nonprofit. Hosting a virtual event can help you build relationships as well as a community which will bring people together for one [...]

Fundraising is one task that most non-profits need, but usually dread. Nurturing donor relationships is time consuming, but it is necessary for your organization to thrive, or even survive. Understanding your donors will make that task easier. Most donors like [...]

Direct mail fundraising used to be common but in recent times has gotten a bad rap in the fundraising world. Many people believe that direct mail is outdated because of new technologies to fundraise such as email and social media. [...]

Branding is not something that non-profit marketers often think about. It is true that with organizations with very limited budgets, as non-profit organizations often have, branding is not high on the priority list when it comes to marketing strategy. This [...]

If we can say that 2020 was quite difficult for global economy, then it would not be an exaggeration that it was truly atrocious for non-profit organizations. If nothing else, it strengthened the belief that fundraising is not easy. Even [...]

Nonprofit organizations are usually forced to run lean enterprises where employees fill more than one role. As such, people supporting your organization, be it externally or internally, are extremely valuable, and they all impact your group in different ways. One [...]

Fundraising is one of the most important activities for any non-profit organization and an activity that many people dread. Its success is critical for the survival of an organization and it needs to be done on an ongoing basis. In [...]

Non profits are having a bit of a tough time because of the Covid pandemic. If you've been in the industry for long enough then you know that non-profits are a rapidly changing industry and this latest hiccup is just [...]