5 SEO Tips for Your Nonprofit

You could have a massive search engine optimization strategy but it you’re not targeting your local audience, you’re missing out. We have 5 SEO Tips that can help your Nonprofit.

Locking down a stellar search engine optimization strategy can be the key to reaching constituents. More than 90% of online experiences start with a search engine.

Ignoring local SEO can be a big mistake. It can cause a business to lose customers to competitors, a Nonprofit to lose supporters, and in addition miss out on an essential group. If you want to have an advantage when prospects are looking to support an organization just like yours, read on.

How Local SEO Tips Can Make a Difference

By leveraging Local SEO strategies, you can make sure your organization ranks well in local searches. And this can have a big impact on your conversions, like volunteers and donations.

Studies have indicated as much as 50% of customers who use a local search on a phone will visit a store on the same day. That is enough for any Nonprofit to start utilizing SEO. You may not be a business, but the statistics remain the same.

How can you take advantage of local SEO?

Here are some top local SEO tips:

Use Google My Business

Getting listed on Google My Business usually means you need to be verified as a business. It's easy and the payoff is way worth it.  Post regularly, ask for reviews, and make sure all your information is up to date. 

Boost Online Reviews

We know it's not always in your budget for ad spend, but this is a great way to boost your online presence. If you can allot $20-50 a month for this, you will only be serving yourself and your recipients well. Other people seeing positive reviews only drives traffic to your site.

Get Local Coverage

We've talked about this before — partnerships. Post local businesses content, and they'll promote you. In addition, take 10 minutes out of your day to add your social media posts to local Facebook groups, and tag local news outlets when you're doing something cool!

Add Backlinks to Other Sites

Similarly to the last tip, having these partnerships only increases exposure for your Nonprofit's website and work. Link to other sites. Blog posts are a great way to utilize this.

Use a Solid Title and Description

A catchy title gets more clicks, and an accurate and intriguing description gets people there and STAYING! Take time when you're thinking of a Meta Description, or a social media caption.

Next step: take action and start moving! Just knowing about these tips isn’t enough. If you need help with this stuff — you know where to find us.