Summaries

Videos are becoming the normal way that consumers are getting information. The newer generations now say that they rely on video in order to get the information they want. If they want to know about a product they feel like [...]

Since quarantine has began there has been many changes in the world of fundraising. Many people are out of jobs right now which means they have less money to donate. It may seem like this is the worst possible thing [...]

Nonprofit organizations often have a difficult time raising more donations. Several companies are using new technology to help these organizations to increase their gift matching revenue. One such company, CharityEngine, is offering a live webinar on August 4th in cooperation [...]

YouTube is number one global video platform and search engine that is only behind Google in number of queries. Despite its popularity, many marketers still struggle with creating a strategy for this channel. Generating traffic for video content is often [...]

Times like these, of global pandemic and economic uncertainty, can be very challenging for both for-profit and non-profit organizations, but they also offer a pivoting point where societal changes can be implemented quicker than in normal times. This is a [...]

Many people thing that sending texts to donors is highly inappropriate behavior and dismiss it with indignation. However, it is becoming an acceptable way of communication across many age groups, and it is a good way to add some personal [...]

As the world erupts in protests over racial inequality, it's time for nonprofit organization to do their part in the realm of diversity and inclusion. They should be proactively assembling a diverse team to act as their Board of Directors, [...]

Pay per click is an elusive concept that not many really understand to the fullest extent. It is important to learn about PPC in order to help your business succeed through advertising on line. PPC can give a lot of [...]

Fundraising is incredibly vital, especially during COVID. But, it is also a great honor to serve those who are in need of assistance, especially during the pandemic. Also, fundraising is about giving back what you raise and doing so responsibly. [...]

Being a nonprofit is especially difficult to remain successful in 2020. To increase chances of success, fundraising has to be a priority and a high priority at that. It is a long term investment and won't gain proper returns right [...]