Summaries

In a conversation for Bloomerang, Chris Hammond and Brittany LaGanke talk to each other over video call about the ins and outs of running a prosperous Peer-to-Peer campaign. Many people are looking for ways to compensate for lost revenue during [...]

Even after your marketing budget has been approved, it can still be difficult to determine where to allocate all the funds. For companies that are serious about growth, they should be using money from their marketing budget in unique ways [...]

Although fundraising emails are imperative when it comes to raising money for your non-profit organization, it is equally important that some communication strays away from donation requests. A good example of this is the welcome email. Welcome emails are often [...]

Driving traffic to your website doesn't have to be difficult and can be as easy as the traffic you see everyday out on the road. Something is driving them to go where they are going, and you can do the [...]

Networking to build partnerships seems to be a lost art, but several key strategies can help you succeed at it. First, be sincere. Show a genuine interest in others and ask open questions rather than yes/no questions. Study the personality [...]

The board chair of a nonprofit may be more important than the CEO. The two should be in sync with each other, however, the chair should always remember their fiduciary role in supervising the CEO. There are examples of nonprofit [...]

Unlike what one would assume, entertainment is not the kind of video mostly watched online. Educational videos are more popular, and a company could benefit from this trend. People enjoy watching live question and answer sessions, videos demonstrating a product [...]

For a grassroots campaign to be successful(similar to ones Dove employs), a company needs to do two basic things. A company must connect with a niche group and an ideal way is through story telling. However, story telling is not [...]

Global pandemic has led to significant shift in the way our society functions and the way we perceive the world. Unemployment is at very high levels, social distancing is here to stay for a long time and we may face [...]

In our current difficult times, it is especially important to make donors feel appreciated and engaged. The simplest and most effective method of donor stewardship is making thank-you calls. Thank-you cards are also beneficial, but you can even mail notes [...]